2026-09-02
Mr. David Ng Whye Tye, CEO of Pet Lovers Centre (PLC) — a leading pet chain store in Southeast Asia — has confirmed his attendance at the PSC Pet Trade Fair, which will be held in Guangzhou from November 5th to 7th. He will deliver a keynote speech titled The New SEA Shopper: Adapting for Relevance at the main forum of the Global Pet Supply Chain Conference on the afternoon of November 5th.
Mr. David Ng Whye Tye serves as the CEO of Pet Lovers Centre Pte Ltd, a leading pet retail enterprise in Singapore, and is also the eldest son of the company’s founder. Since fully engaging in PLC’s business operations in April 2003, he has been a co-guardian of the company’s vision. Over the past 22 years, he has been committed to building PLC into a leading brand for high-end pet care services in Southeast Asia, earning high recognition from the global pet brand business community.
He insists on conducting in-depth frontline market research all year round, and possesses profound insights and practical experience in Southeast Asia’s consumer trends and retail ecology.
Based on his in-depth understanding of the Southeast Asian market, Mr. David will share insights into the behavioral changes of the new generation of Southeast Asian consumers driven by digitalization and socialization, as well as brand response strategies. The speech will cover topics such as how to build consumer trust through innovative products and omni-channel services, balance online and offline distribution strategies, and establish sustainable brand influence in the culturally diverse Southeast Asian market.
He will focus on practical insights and value-driven thinking, helping the audience understand how to maintain brand relevance and achieve resilient growth in a complex cross-border environment.
Stay tuned for his insightful sharing, and let’s jointly seize the cooperation opportunities in the new consumer era of Southeast Asia!
The PSC Global Pet Trade Fair is a high-quality B2B supply chain exhibition for the global pet industry. It is committed to creating an upgraded version of traditional trade exhibitions and serves as a diversified platform integrating trade, networking, knowledge sharing, cooperation, and win-win collaboration.
Its goal is to build an independent international exchange platform dedicated to China’s pet industry. This platform aims to assist Chinese manufacturers and brands in the pet sector in adapting to new changes in the current international trade landscape, seizing new opportunities in import and export channels, and consolidating China’s position as a core hub in the global pet supply chain. This year’s exhibition covers an area of 50,000 square meters, gathers more than 400 high-quality exhibitors, and is expected to attract professional visitors from over 70 countries and regions to register for attendance.
Join hands with top-tier guests to explore global business opportunities — we’ll see you at the Poly World Trade Center Expo in Guangzhou from November 5th to 7th!
