2026-09-02
On November 6th, the Pet Sourcing Fair China (referred to as "PSC") entered its second day at the Guangzhou Poly World Trade Expo Center! This edition of the exhibition features four halls, with over 300 pet and aquarium exhibitors from more than 20 countries and regions gathering together, and has attracted professional buyers from over 70 countries. It presents a high-standard professional B2B trade show to the industry.
The concurrently held Global Pet Sourcing Conference China successfully hosted four high-profile international forums today, including the Global Pet Sourcing Conference China - Theme Forum, Global Pet Sourcing Conference China - Countries & Regions Session - America, and Global Pet Sourcing Conference China - Countries & Regions Session - Europe. Industry leaders, renowned institutions, and international associations from around the world shared their successful cases in the pet market, providing in-depth analysis of key strategies and market trends in the pet industry development. In addition, attendees at the conference actively sought partnerships and explored development opportunities in the pet market.
01
Global Pet Sourcing Conference China Main Forum
the Global Pet Sourcing Conference China Main Forum was held at Meeting Area A in Hall 4. The conference analyzed how the Chinese supply chain can gain business opportunities in different markets from the perspectives of the latest industry regulations, ecosystem, procurement needs, and how to achieve win-win cooperation. The conference began with a speech by Cheng Yang, the chairman of the Pet Industry Working Committee of the China Entry-Exit Inspection and Quarantine Association.
Cheng Yang | President of CPIA
Gordon Bonnet from the German Pet Trade and Industry Association:
Pet businesses want to succeed,
they must be prepared to deal with the latest laws and regulations.
CEO of the German ZZF/WZF Pet Trade and Industry Association, Gordon Bonnet, shared on-site the topic of "Analysis of the Latest European Pet Care Regulations and Their Impact on the International Market."
Flamingo Pets Guy Toremans:
Three requirements of the European market for high-quality pet products.
Guy Toremans, CEO of the globally leading pet brand and distribution group, Flamingo Pets, conducted an in-depth analysis and discussion on the topic of "The European Market's Requirements for High-Quality Pet Products."
Stephan Plass, Vice President of Fressnapf:
Companies should focus on innovation and cost-effectiveness, optimizing and upgrading in various aspects.
Vice President of Europe's leading chain retail giant Fressnapf, Stephan Plass, shared on-site the topic of "The Impact of the Current Ecosystem and Global Political Changes on Business."
Stephan Schlüter, CEO of TakeFive Promotion:
Pet companies entering the pet markets of other countries need to pay attention to these seven points.
Stephan Schlüter, CEO of TakeFive Promotion, focused on the theme of "What kind of suppliers do customers in different countries and markets most look forward to working with?" and shared a wealth of valuable insights on-site.
David Amon, President of Four Paws Group Inc.:
The Current Status, Trends, and Challenges of the Canadian Pet Retail Market.
David Amon, President of Four Paws Group Inc., shared on-site the topic of "The Evolution and Future of the Canadian Pet Industry: New Opportunities for Sino-Canadian Pet Industry Cooperation."
Chen Zhenbiao from Pet Corporation:
Six Measures to Address the Four Major Challenges Facing Current Supply Chain Enterprises.
Chen Zhenbiao, Chairman of Peidi, conducted an in-depth exchange and discussion on the topic of "Thirty Years of Global Cooperation Experience: Analyzing the Overseas Market's Need for Good Cooperation with Chinese Manufacturers and OEM Manufacturers."
Guido Mancinelli, Chief Operating Officer of GM sarl:
The African pet market is a young and highly potential market.
Chief Operating Officer of GM sarl, Guido Mancinelli, shared on-site the topic of "Diverse Blue Ocean Market? Insights into the African Pet Market: Current Status, Development, and Future Prospects."
02
Pet Food Innovation Forum
One of the core sub-forums of the Global Pet Sourcing Conference China, the "Pet Food Innovation Forum," sponsored by Guaibao Pet, officially commenced at the exhibition site. The forum combines two perspectives: [Global New Trends] and [China New Voices], to listen to the latest research in pet nutrition technology and deeply discuss the sustainable development path of "innovation." The specific content is as follows: At the opening of the event, Chen Jifa, the R&D Director of Guaibao, delivered the opening speech. Chen Jifa stated that in this rapidly developing era, innovation has become the core force driving social progress. This forum is a stage for the collision of ideas and a source of inspiration. Here, we will witness the integration of wisdom from different fields and intense exchanges of different viewpoints. Every participant is a brave explorer on the road to innovation, each bringing a unique perspective and valuable practical results. We believe that through this forum, everyone will also be able to broaden their horizons, gain new inspiration, and establish valuable cooperative relationships.
Chen Jifa | R&D Director of Gambol Pet Group
Global pet nutrition expert Hans Borgenar:
An 18% protein content can meet the needs of pets.
Globally renowned pet nutrition expert and President of Pi Consulting GmbH, Hans-Jochen Büngener, shared the topic of "The Development of Global Pet Food Nutritional Requirements in Recent Years."
Hawkeye Huo, the person in charge of the pet market in Greater China for Amcor, stated that newly released sustainable packaging accounts for nearly 24% of pet food.
Hawkeye Huo, the Head of Pet Market for the Food and Homecare Packaging Division of Amcor Group in Greater China, conducted an on-site exchange and sharing on the theme of "What Do European and American Environmental Policies Mean for Chinese Pet OEM Factories?"
Paul van der Raad, Global Director of Protix:
The number of insect protein pet food products is growing rapidly.
Paul van der Raad, Global Director of Protix, a pioneering company in the production of sustainable insect-based feed and food, shared on-site the topic of "Insect Pet Food: How to Embrace a Sustainable and Bright Future for the Pet Industry."
Wu Zhenlong, Chief of the China Agricultural University Pet Emergency and Health Team:
The nutritional needs of senior pets require special attention.
Wu Zhenlong, Chief of the Pet Nutrition and Health Team at China Agricultural University, shared content around the theme "The Guiding Significance of the Latest Research on Nutritional Needs of Senior Animals for Age-Specific Formulations."
Wang Jinquan, Chief of the Pet Team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, addressed the question "How to treat cat hair allergies, a global challenge?"
Wang Jinquan, Chief Scientist of the Pet Nutrition and Food Innovation Team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, shared on-site the topic of "Feld-Specific Antibodies: A Black Technology for Alleviating Human Allergies to Cat Hair."
Pet food expert Bruno Tempesta:
57% of the overall changes in the gut microbiota are caused by diet.
Bruno Tempesta, a pet food expert from Eurofeed Technologies spA, conducted an on-site exchange and sharing on the topic of "Correct Understanding of the Preventive and Therapeutic Effects of Prebiotics and Butyrate on the Intestinal Health of Cats and Dogs."
Fan Xia, Deputy Director of the National Feed Quality Supervision and Inspection Center, discussed the issues and challenges faced by pet food companies.
Fan Xia, Deputy Director of the National Feed Quality Supervision and Inspection Center, shared on-site the topic of "Interpretation of Policies and Regulations in the Pet Food Industry and Requirements for Export Management Policies."
Wu Yi, Associate Professor at the College of Animal Science and Technology, China Agricultural University, discussed "Solving the Development Dilemma of Functional Foods with Evidence-Based Nutrition."
Associate Professor Wu Yi from the College of Animal Science and Technology at China Agricultural University, and the person in charge of the Pet Science direction at the National Feed Engineering Technology Research Center, conducted an on-site exchange and sharing on the theme of "Novelty and Seriousness: Progress and Breakthroughs in Functional Pet Foods."
03
Countries & Regions Session - Americas Special Session
On the afternoon of November 6th, the PSCC Global Pet Supply Chain Conference series of meetings, Countries & Regions Session - Americas Special Session, was held in Meeting Area A of Hall 4 on the second floor. Senior practitioners from the United States, Canada, and leading peers in the pet industry shared insights into the current state of various markets, changes in supply chain demands, and the wisdom gained from decades of export experience by top companies or emerging dark horses.
Michael Erickson, Commercial Consul from the U.S. Embassy and Consulates in China:
What is Worth Investing in the U.S. Market
At the conference, Commercial Consul Michael Erickson (Ai Mai Ke) from the U.S. Embassy and Consulates in China presented a theme sharing on "Trends in Foreign Direct Investment in the United States and an Overview of the SelectUSA Program and Resources."
Raymond Cheng, founder of Trendspark:
How to Stand Out in the Highly Competitive North American Pet Market.
Trendspark founder Raymond Cheng shared on-site the topic "How to Stand Out in the Highly Competitive North American Pet Market."
In addition, two thematic discussions were held at the conference site. The first one, titled "Insights: Changes in Demand and Opportunities for Chinese Manufacturing in the American Market in Recent Years," was moderated by Yang Tianwei, General Manager of Beijing Pet Fair. Participants in the discussion included Xue Yuanchao, Chairman of Hangzhou Tianyuan Pet Products Co., Ltd., Guo Fengqin, founder of Tianjin Langnuo Pet Food Co., Ltd., Zhu Xiaorong, co-founder of Yuanfei Shares, David Amon, President of Four Paws Group inc., and Raymond Cheng, founder of TRENDSPARK.
The second session, themed "Going Global: Opportunities & Bottlenecks for a New Generation of Chinese Brands in the North American Market," was moderated by Si Lang, the founder of Pet Industry Home & Pet Expo. Participants in the discussion included Ma Wenfei, founder of Pidan, Chen HuiXian, Senior Manager of Global Account Development and Operations at Amazon Global Selling, Chen Cheng, co-founder of Hangzhou BeiQu Technology, and Jane Mao, Vice President of ipower.
04
Countries & Regions Session - Europe Special Session
On the afternoon of November 6th, the PSCC Global Pet Supply Chain Conference series of meetings, Countries & Regions Session - Europe Special Session, was held in Meeting Area A of Hall 4 on the second floor. Senior practitioners from the Netherlands, Czech Republic, Germany, and other countries, as well as leading peers in the pet industry, shared insights into the current state of various markets, changes in supply chain demands, and the wisdom gained from decades of export experience by top companies or emerging dark horses.
Wouter Lefevere, Chief Operating Officer of Tom & Co:
How to Avoid Mistakes in Exporting to Europe.
The first presentation was brought by Wouter Lefevere, Chief Operating Officer of Tom & Co, with a keynote speech on "How to Avoid Mistakes in Exporting to Europe." He shared eight best practices for exporting to Europe: accurate quoting/following EU standards/understanding taxes/quality assurance/appropriate packaging/intellectual property protection/handling currency and raw material fluctuations/choosing the right partners.
František Polda, Chief Commercial Officer of Placek Pet Products s.r.o.:
Pet industry trends in the Czech Republic and Central Europe: The impact of Asian supply chains on consumer markets?
The second presentation was brought by František Polda, Chief Commercial Officer of Placek Pet Products, on the topic of "Pet Industry Trends in the Czech Republic and Central Europe: The Impact of Asian Supply Chains on Consumer Markets."
At the conference site, a panel discussion was also held on the theme "Insights: Changes in Demand and Opportunities for Chinese Manufacturing in the European Market in Recent Years." The discussion was moderated by Zhu Chongbi, founder of WanChong, with participants including Qiu Feng, CEO of M-PETS (a wholly-owned subsidiary of ZhongHeng), Jiu Chu, founder and chairman of BIRIGI, Lou Huaping, founder of Rayna, Paul van der Raad, Global Director of Protix, and Stephan Schlüter, CEO of TakeFive Promotion.
Exhibition Highlights
On November 7th, the National Special Session for Southeast Asia will be held from 9:30 AM to 12:30 PM in Meeting Area A of Hall 4 on the second floor. The detailed agenda is as follows:
Another sub-forum, the Pet Industry Cross-Border E-Commerce Export Forum, will be held in Meeting Area B of Hall 1 on the first floor. The detailed agenda is as follows:
