2026-09-02
【Keynote Speaker Announced】
Chen Ping , Senior Marketing Manager of ADM Pet Nutrition, has confirmed her attendance at the PSC Pet Fair in Guangzhou from November 5-7. She will deliver a keynote speech titled "The Era of 'Refined' Pet Ownership: The Trend of Functional Development in Pet Food" on the afternoon of November 6 at the Global Pet Food Innovation Forum.
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Speaker Highlights
Ms. Chen Ping brings 11 years of product development experience and 8 years of brand marketing experience, with a comprehensive track record of building multiple brands from the ground up in both the human food and pet food industries. She has long focused on pet nutritional science and evolving consumer trends, excelling at deeply integrating market demands with product innovation to drive the R&D and commercial application of functional pet foods.
Leveraging her extensive cross-domain practical experience in the food industry, Ms. Chen Ping holds unique insights into the functional and refined development of pet food. She has participated in the strategic planning and product line development for several renowned domestic and international pet nutrition brands, helping companies achieve technological breakthroughs and market growth.
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Preview of Presentation
At this forum, Ms. Chen Ping will provide an in-depth interpretation of the functional development path for pet food amidst the trend of "refined pet ownership." Her presentation will utilize domestic and international market data and consumer insights to analyze the evolving demands of pet owners for functional foods. She will also explore how to achieve breakthroughs in health maintenance, life stage support, and specific functional enhancements through ingredient innovation, formula upgrades, and scientific validation.
The content will cover application cases of functional ingredients, product development strategies, market education methods, and future technological directions. It aims to provide Chinese pet food companies with systematic thinking from R&D to brand building, helping the industry seize new opportunities presented by consumption upgrades.
Anticipate the insightful sharing by Ms. Chen Ping as we jointly propel China's pet food industry into a new phase of functionality and specialization!
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About the PSC Pet Fair
The PSC Pet Fair is a global, high-quality B2B supply chain exhibition dedicated to creating an upgraded version of the traditional trade show. It is a diversified platform integrating trade, networking, knowledge sharing, cooperation, and mutual success. Its goal is to build an independent international exchange platform for China's pet industry, helping Chinese manufacturers and brands in the sector adapt to the evolving international trade landscape, seize new opportunities in import/export channels, and solidify China's core position in the global pet supply chain. This edition of the fair will cover 50,000 square meters, feature over 400 high-quality exhibitors, and is expected to attract professional visitors from more than 70 countries and regions.
Join us alongside top-tier speakers to explore global business opportunities—this November, see you in Guangzhou!
