2026-09-02
On-Site Report of Kazakhstan Pet Expo 2025
March 26-28, 2025, the fifth Kazakhstan Pet Expo was grandly held in Almaty! As the leading professional pet industry exhibition in Central Asia, it aims to provide a comprehensive platform for product display and business exchange for pet industry professionals.
The expo covered a wide range of content, including pet food, supplies, healthcare, and smart products, with a focus on the growth opportunities in the regional market. This year’s expo, spanning 5,000 square meters, attracted thousands of professional visitors from local and surrounding countries.
Overview of the Kazakhstan Pet Market
The Kazakhstan pet market showed strong development potential in 2025, with a market size of $120 million and a growth rate of 15% per year, making it the most dynamic pet market in Central Asia. With the improvement of the local residents' living standards, the number of pet dogs and cats has exceeded 3 million, and the pet-owning penetration rate has reached 18%, indicating huge market potential.
In terms of consumption structure, pet main food accounts for 60% of the market share, with mid-range imported food being the most popular. Pet supplies and medical services each account for 20%, especially the demand for smart pet products is rapidly increasing. Notably, online sales channels have developed rapidly, accounting for 35% of the market share, mainly relying on local e-commerce platforms such as Jusan Mall and Kaspi.
Major cities like Almaty and Nur-Sultan showed a clear trend of consumption upgrade. The middle class prefers international brands like Royal and Nestlé, while local brands like KazPet and ZooLine occupy the mass market with their cost-effective advantages. Sales channels are developing diversely, with professional pet stores mainly concentrated in large shopping centers, and supermarkets and gas station convenience stores being the main sales channels for basic supplies. For Chinese enterprises, there are many business opportunities here, especially in the fields of pet smart devices and functional snacks, where there is a clear market gap.
Chinese Exhibitors Shine
Chinese exhibitors made a stunning appearance with new products, attracting most agents and buyers to negotiate, becoming a highlight of this expo. Exhibitors stated that the quality of the audience was high and the negotiation intentions were strong. Through participating in this expo and investigating the local pet market, they were more confident in exploring the Central Asian region.
The PSC Pet Expo team not only organized the participation of Chinese companies but also arranged in-depth visits to local pet stores to understand consumer habits and product structures. By planning a localized supply chain and targeting mid-range product marketing, Chinese companies are well-positioned to gain a first-mover advantage in this emerging market.
PSC Invites Global Buyers to Guangzhou
The PSC team sincerely invites brands, importers, distributors, and industry professionals from Kazakhstan to attend the PSC in Guangzhou from November 5–7, 2025. As China’s premier pet industry event, the PSC offers global buyers invaluable face-to-face networking opportunities with high-quality suppliers, further promoting international cooperation and resource sharing.
PSC annually organizes and leads hundreds of companies to participate in overseas exhibitions and visits, helping businesses expand into overseas markets and distribution channels. In 2025, over 30 international expos are now open for registration!
Learn More Details, Apply for a Booth, or Customize a Tour Itinerary
Contact: Ella | +86 13146281029